The improvement of consumer demand for quality has brought a strong push to the traditional department store industry。After a series of effective transformation and upgrading, such as increasing the consumption experience, adjusting the commodity structure, and promoting the integration of the line, the domestic department store industry as a whole has begun to bottom out。According to the data of the National Bureau of Statistics, in the first half of the year, the retail sales of supermarkets, department stores, specialty stores and specialty stores in the retail units above the quota increased by 7 percent over the same period last year.4%、1.5%、5.3% 和 3.0%。More and more department stores are rebuilding confidence and cracking the dilemma in this innovation war。

In order to find and open up more consumer touch points, the newly upgraded "114th China Daily Merchandise Fair and Smart Life Expo" (referred to as "Department Store Fair") will bloom in glory from July 23-25, 2020, and once again appear in Shanghai New International Expo Center。The new "Department Store" relies on 180,The huge exhibition scale of 000 square meters，16 major innovation pavilions will fully showcase 3 from home and abroad,000+ brand enterprise tens of thousands of trendy home department store products，With 90 from more than 300 cities across the country,000 department store channel professional buyers participated in the event，Discuss the new channels of industry reform，Comprehensive "igniting" department store industry mid-year trade exchange feast。

Taken at the 113th General Merchandise Fair

Taken at the 113th General Merchandise Fair

The 113th Department Store Fair was well received by exhibitors and visitors

As the flagship exhibition of the department store industry with high quality and all-channel reputation in Asia, "Department Store" has been deeply engaged in the industry for more than 60 years, providing professional services for the industry by continuously tracking the development trend of department store goods and creating an innovative supply and demand trade exchange platform。The "113th Department Store Fair" held in July 2019 was an unprecedented success and received unanimous praise from exhibitors and visitors。

According to the organizer's statistics after the exhibition, the "113th Department Store" attracted nearly 3,000 enterprises to participate in the exhibition, and a total of 93,690 professional buyers were present, an increase of 17.11%。During the three-day exhibition period, the organizers have organized 698 procurement matching activities, and the on-site turnover reached about 4.2.5 billion yuan, the vast majority of exhibitors use the "department store" platform to achieve the signing of transactions, release of new products and other diverse exhibition goals, of which 97% of exhibitors are satisfied with the 113th "department store"。

Data from the 113th General merchandise fair exhibitors statistics

Taken at the 113th General Merchandise Fair

16 pavilions complementing each other The new outdoor pavilion will become a new popular center

In order to meet the growing and diversified needs of exhibitors，More updated department store products and brands，The 114th Department Store will be expanded and upgraded on the basis of the original exhibition hall，Open the new outdoor hall W6-W8，To achieve the 16 pavilions in each other，It can cover more subdivisions in the upstream and downstream of the daily merchandise industry chain，Detonate a new wave of quality life。

It is understood that in the newly opened W6-W8 exhibition hall, the organizer will strive to introduce more innovative concepts and smart products in the department store industry, which will cover dozens of categories of household goods such as plastic products, ceramic/glass products, kitchen supplies, and smart small appliances。It is believed that with the strong visitor flow and high-quality buyers brought by W3 and W4 halls directly opposite, W6-W8 halls will surely become a new popular center of "Department Store" and add a beautiful scenery to the exhibition。

114th department store exhibition hall planning

114th department store exhibition range

Create a new service ecology to meet the value-added needs of exhibitors

To create a trade benchmark exhibition to deliver service value，The 114th Department Store will continue to select high-end buyers with clear procurement needs for exhibitors，Procurement docking activities will be held in a special area on site，For exhibitors to create business development, and establish an efficient and unobstructed trade bridge between buyers，Create a new ecosystem of more valuable services。

At the same time, the "114th Department Store" in order to achieve omni-channel, diversified promotion, online self-media, information flow advertising and network media and other mainstream publicity channels will be fully launched, to provide key exhibitors with key product promotion services。Offline exhibition hall advertising, official prints and other resources are another effective way to help exhibitors maximize brand exposure。By upgrading the soft power of service, the 114th Department Store will allow all exhibitors to gain a worthwhile exhibition experience。

Photo taken at the purchasing matching activity of the 113th Department Store Fair

Photo taken at the New product promotion area of the 113th Department Store Fair

Exhibitors praise the continuous exhibition hardware and software services are highly recognized

The strong market appeal and professional exhibition services have not only brought the popularity of the "department store", but also strengthened the confidence of many exhibitors to continue to cooperate。

After the 113th Department Store Fair, many exhibitors gave high praise and praise to the exhibition service。Among them, the person in charge of the exhibition from Shaanxi Jia Helper Group Holding Co., Ltd. said: The 113th department store will help us show the strong strength of the brand and innovative products, and also contact a lot of high-quality circulation channels and chain convenience store channels of customers, bringing more fresh inspiration for Jia Helper。      

The person in charge of Japan Cream Mountain Co., Ltd. believes that the department store is a very good international trade exchange platform, here, we have excellent products of Japanese small and medium-sized enterprises, and the demand for Japanese products in China's small and medium-sized shop operators closely connected, each exhibition site company has fruitful results。

In the 2019 Shanghai Department Store Fair, the area of the Japanese official group doubled, indicating the confidence of Japanese enterprises that department stores will help them explore the Chinese market。

Photo taken at the 113th Department Store Fair - Jia Helper booth

Photo taken at the 113th General Merchandise Fair - Frost Mountain booth

Double exhibition together with the new comprehensive enabling daily necessities consumption upgrade

Driven by the wave of quality consumption and scientific and technological innovation, the home appliance industry is getting rid of old disadvantages and showing new vitality for development, and more and more household appliances such as smart small appliances, consumer digital and smart home appliances are entering the public and continue to detonate the market。"The 114th Department Store" creates another set of "smart home appliances and smart home items" as the core of the preferred display platform - "2020 Smart Life Expo"，At the same time, it settled in the outdoor hall W6-W7 of Shanghai New International Expo Center，Strive to introduce new concepts for the home department store industry，Pioneer of technology, innovation and modern smart home life，On the basis of empowering the traditional department store format, promote the sustained and steady growth of the small household appliance industry。

With the improvement of the scale and quality of the exhibition, the 114th department Store in 2020 is receiving more and more attention from industry insiders8成The booth has been booked, only2成The booth is vacant。Interested merchants or professional visitors with procurement needs can pay attention to the 114th "Department Store" official wechat (reedhuabai) or visit the official website (www.reedhuabai.com), in order to keep abreast of the latest progress of the exhibition。

Exhibition information or media cooperation consultation

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