The 117th General Merchandise Conference: Analysis of the development status and future trends of the compressed travel towel industry
In recent years, with the promotion of tourism, outdoor activities and the increase in consumer demand for portable and environmentally friendly products, the market demand is further increasing。The following isThe 117th General Merchandise FairAnalysis of the development status and future trends of the compressed travel towel industry:
Market demand growth:
The 117th Department Store will learn that, according to statistics, China's domestic travel in 2023 48.900 million, the total spending of domestic tourists.9 trillion yuan, Chinese mainland residents made 87.63 million outbound trips and 82.03 million inbound tourists。
By 2023, the total scale of China's outdoor sports industry has reached 1.2 trillion, with the rise of tourism and outdoor sports, compressed travel towels are gradually favored by the market。
Product Features and Innovations:
The 117th Department Store learned that compressed travel towels are favored by travelers, outdoor enthusiasts and consumers who pay attention to hygiene and convenience because of their lightweight, easy to carry and strong water absorption characteristics。
More and more environmentally friendly, high-quality, multi-functional (such as antibacterial, deodorization, skin care, etc.) compressed travel towel products are emerging in the market to meet the needs of different consumers。
Market competition pattern:
The compressed travel towel market is highly competitive and there are many brands。Brands are competing fiercely in terms of product quality, price, and sales channels to increase market share and consumer satisfaction。
With the rise of social media, more and more brands are using social media platforms for brand promotion and product sales。Live delivery of goods as a new marketing method, has also been welcomed by consumers。
Diversification of consumer demand:
Consumers' demand for fragrance products is increasingly diversified and personalized, focusing on the cultural connotation of products, emotional value and health and environmental protection characteristics。
Future development trend:
Looking to the future, the compressed travel towel industry will continue to maintain growth。With the continuous expansion of the tourism market and the increase in consumer demand for personalized, the compressed travel towel market is expected to further expand。
The advancement of science and technology and the improvement of consumer awareness of environmental protection will prompt the emergence of more innovative and environmentally friendly products in the industry。
The application field of compressed travel towels will also continue to expand, in addition to traditional tourism, outdoor sports and other fields, will gradually penetrate into hotels, restaurants, gyms and other scenes, so as to expand market share。
The 117th department store will learn that with the promotion of online and offline integration sales model, the sales channels of compressed travel towels will also be more diversified。
In summary, the 117th department store club, the compressed travel towel industry has broad prospects, and the market size is expected to continue to maintain steady growth in the next few years。Enterprises should keep up with market trends, increase investment in research and development, and introduce more innovative, high-quality products to meet the increasingly diverse needs of consumers。At the same time, strengthening brand building and marketing and enhancing international competitiveness will be the key to the sustainable development of China's compressed travel towel industry。
