Market size continues to grow:
China Daily Merchandise Fair learned that the market size of China's aromatherapy industry in 2023 is about 181.500 million yuan, up 24 percent year-on-year.25 percent and is expected to rise to 254 by 2025.4亿元
This growth indicates that the Chinese fragrance market is in a phase of rapid development。
Brand Innovation and Market Expansion:
The China Daily Merchandise Fair learned that Chinese fragrance brands have successfully created fragrance products with unique Oriental charm through the integration of traditional culture and modern aesthetics, which are loved by consumers at home and abroad。With the "awakening" of Chinese culture, Chinese fragrance brands not only occupy a place in the domestic market, but also begin to emerge in the international market。
Diversification of consumer demand:
Consumers' demand for fragrance products is increasingly diversified and personalized, focusing on the cultural connotation of products, emotional value and health and environmental protection characteristics。Chinese fragrance brands meet consumers' demand for high-quality, personalized fragrance products through continuous innovation。
Industrial chain improvement:
The industrial chain of Chinese fragrance industry continues to improve, from upstream raw material supply, midstream R & D and production to downstream sales channels and other links have shown a good development trend。
Future development trend:
China Daily Merchandise Fair understands that with the continuous increase in consumer acceptance and demand for perfume products, the perfume market will continue to grow。The Chinese market, in particular, has shown great vitality and unlimited potential in the context of the economic slowdown。
Consumer demand for perfume products will be more personalized and quality。Brands need to constantly innovate, launch products that meet the individual needs of consumers, and win the market by improving product quality。
Online and offline multi-field linkage will become an important development trend of the future fragrance market。Brands need to actively expand online channels to optimize consumers' shopping journey;At the same time, strengthen the construction of offline channels to provide consumers with a more immersive shopping experience。
Fragrance products will no longer be just a member of the beauty category, but also a carrier of emotion and culture。Brands need to dig deep into the cultural connotation and emotional value behind products, and establish a deeper emotional connection with consumers。
Technological innovation will be an important driving force for the sustainable development of the fragrance market。Brands need to invest more in scientific research and consumer research to lead the market through technological innovation。At the same time, sustainable development will also become an important direction of industry development, brands need to pay attention to environmental protection and sustainable development concept in product production and promotion of the application。
China Daily Merchandise Fair learned that the Chinese fragrance industry is in a stage of rapid development, and the future market prospects are broad。With the continuous change of consumer demand and the continuous development of the market, Chinese fragrance brands need to constantly innovate, improve quality, expand market channels, excavate cultural connotation and emotional value, in order to stand out in the fierce market competition。
