The 117th General Merchandise Fair"Family cleaning" behind the 10 billion market, cloth cleaning machine into the market another dark horse？
The 117th General Merchandise FairIt is understood that in recent years, "exquisite" and "pleasing yourself" have promoted the prosperity and development of the small household appliances industry。Household cleaning, as an important part of the small appliance track, has also undergone new changes。
Some more subdivided household cleaning products, based on long-term unmet market demand and the ability to differentiate from traditional cleaning methods, are strongly emerging, such as sweeping robots, washing machines and so on。
From the current development point of view, their emergence does solve the user's demands in household cleaning to a certain extent, but there are still unmet needs in household cleaning, and the subdivision track is also expected to usher in new growth。And those brands that pay close attention to user needs and provide solutions will stand on the new C position in the competition and become the new tide in the field of household cleaning。
Home cleaning hot, the market ushered in a "new star"
The 117th department store learned that in the past two years, people's attention to household cleaning has increased significantly, and related products have continued to appear "hot"。According to the "2023 Clean electrical appliances User Consumption and Experience Survey Report", 45% of the surveyed users clean their rooms four times a week or more, and 26% of the users clean once a day。
This makes the user's demand for household cleaning products continue to release。According to Ovey cloud network data show that in the first quarter of 2024, sales of clean appliances increased by 21 percent year-on-year.7%, sales growth of 20%.8%。Among them, the sales of sweeping robots increased by 29.Sales were up 22 per cent year on year。
Driven by the household clean economy, the demand for the cleaning industry has been strongly released, and with the further expansion of the market size, the demand for some market segments has also begun to emerge, such as cloth cleaning machines。According to GIR (Global Info Research), according to revenue, the global fabric cleaning machine income in 2022 is about 690.$2 million and is expected to reach 1,043 by 2029.$7 million, with a CAGR of 6 from 2023 to 2029.1%。
According to the "2023 clean electrical appliances user Consumption and Experience Research Report", 31.5% of respondents said they are more concerned about carpet cleaning, and the cleaning demand for sofas and fabric furniture is also increasing, 26.8% of respondents are concerned about this need。In addition, the proportion of existing users who want to buy another cloth cleaning machine reaches 34%。
This change is not difficult to understand, which is inseparable from the changes in user household cleaning needs that have been upgraded from the ground to more diversified three-dimensional space deep cleaning needs。And, with the continuous release of demand and the listing of products, the development of cloth cleaning machines has gradually become better。
The demand for household cleaning continues to heat up and has penetrated into all aspects。In the past, the main demand of the customer base was clean and clean, and now, with the change of consumption concept, the demand has expanded from the past single pursuit of cleaning effect to intelligent, convenient and other diversified demands。
It is worth mentioning that in the past few years, the penetration rate of vacuum cleaners, sweeping robots, and washing machines has risen, and the popularity dividend has gradually disappeared, and the future development will inevitably be hampered, according to the development law of the field of home appliances, it is only a matter of time to enter the era of stock competition。
The 117th Department Store will learn that, and in the context of increasingly segmented, the current products are obviously unable to meet the diverse needs of household cleaning, typical pain points are carpets, sofas, bed curtains and other areas of cleaning problems。This is also one of the core of the sales of cloth cleaning machine, in the background of the gradual limited growth of the household cleaning industry, cloth cleaning machine has the opportunity to become a vacuum cleaner, intelligent sweeping robot, washing machine after another explosive product。
The above is the cleaning machine related information brought by the 117th department store. If you are interested in this industry, welcome to visit and exchange information。
Source: China State Grid